
TRUCK ECM specializes in Heavy Duty Diesel Control Modules repairs, sales, and programming for Cummins®, Detroit Diesel™, and Caterpillar® engines.

Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

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Challenge
- Truck ECM was in dire need of a website that was easy to use and organized in a way that made it easier for customers to find the information they were looking for.
- The website was also very slow and was causing our ranking and ads to rank lower.
- Their Google ads campaigns were underperforming, and they were spending money that wasn't converting into sales.
Solution
- We immediately started developing a new website that would be more functional and easily accessible to more people.
- We put them on a personal hosting server so the website could have high-quality images and faster load times.
- We re-worked all of their Google ads and brought down the scope to target only:
- Florida & Dallas local market
- USA shipping & products
- USA CPC4
Results
We were able to create a user-friendly website that was easier to use. Because it ran faster we were able to increase our ranking in google.
Our CPC4 Campaign reaches the #1 rank on Google often and holds the top 3 ranks on google month round.
0.09% CTR
20% less CPA
272% ROI
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
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